The regular multi media campaign by ESP conducted at 4 HPP for local media exposure and one Jakarta based campaign where it will exposes the national media. The previous campaigns has able to develop basic foundation for further elaboration on media and decision makers understanding on the environment and health issues, linked with water. MMC 4 will maintain the presence of the issue to stimulate further awareness of target audience and engaged stake holders for program enabling environment purposes.

At the moment, ESP under go a shifting period where it strives to strengthen its communications capacity to support overall program achievement through program evaluation and formative research. Hence continuation of multi media campaign with decreasing intensity both on frequency and quantity.

Theme
“Water Resource Conservation”

Facts

• More than half of Indonesian communities don’t have access to safe water;
• More than 70% of Indonesia’s population relies on water obtained from potentially contaminated sources;
• No available long term solution yet on above matter, even though there were already some initiatives and or projects to introduce alternatives in providing such need at certain community at certain areas;
• Clean water is water that used for daily needs with sufficient quality to match health standard and can be boiled for drinking water. Academic terminology is water produced from technology process from turbid water to meet sufficient standard quality to be distributes further to as surface water;
• Water availability in Indonesia covers 6% from total water stock in the word ar 21% stock from Asia Pacific (KLH, 2003), though from year to year the water scarcity issue became more prominent. Total national water loss is 32,18%;
• The Indonesia MDG report stipulated that community access to clean water facilities reached only half of total population, where three are 18% population with piped water. MDG also set objectives to reduced community without access to clean water by 50% by 2015;
• The limited clean water access due to high cost of service and low service quality thus increased use of ground water. The over exploits ground water will potentially damage the environment hence water quality and quantity degradation;
• Low public awareness on water conservation indicated by community behavior toward water which did not support effort in increasing access to clean water supply;
• Mortality rate of infants due mostly to ISPA and diarrhea is 35 per a thousand birth where there is 46 death amongst children under 5 per thousand birth. Diarrhea in specific was spread by water. This high incidence of diarrhea diseases in Indonesia adds into overall factor to high mortality rate on children under 5 years old in Indonesia. One of the contributing causes is contaminated water;
• Water related national policy has been produced in a scope of different aspects, includes No. 23/1992 on Health; No 7/2004 on Water Resources; No 32/2004 on Local Government where it stated that actions to provide needs for sanitation and water access. Also Government Regulation No 10/2005 on Drinking Water and no. 27/1999 on Evaluation Environmental Assessment.

Campaign objectives:

• Raise knowledge on water preservation issue in Indonesia;
• Build relations with journalist and media.
• Communications target
• Local and national journalist;
• Decision makers.

Activity

• Media campaign, stripping messages in selected and targeted media on water conservations at upper and down stream area to be executed at all ESP areas to maintain and develop wider awareness on related subject;
• “Journalist visit” to spots with water conservations initiative at the designated area with local wisdom based of actions.
• Implementation date : March 20 – June 20, 2006.